PURE ETCR secures African broadcast deal with StarTimes Group

  • Coverage of all PURE ETCR events across 2021 season
  • Broadcast deal brings all-electric motorsport to fans in Africa
  • Ground-breaking new series to begin in June

PURE ETCR, the world’s first all-electric, multi-brand touring car championship will be broadcast into more than 13 million homes across Africa in 2021 thanks to a major new agreement with StarTimes Group.

StarTimes Group is the leading digital television operator in Africa, serving the continent’s population with subsidiaries in 37 countries.

With 13 million subscribers to its digital platform (DVB) plus an additional 20 million users of its over-the-top (OTT) streaming service, StarTimes Group provides PURE ETCR with a huge opportunity to reach viewers in Africa.

Electromobility is on the rise in Africa. In Uganda, Kiira Motors developed Africa’s first home-grown electrified vehicle in 2011 and now sells numerous cars and commercial vehicles on the continent.

In Ghana, Kantanka Car has been established along similar lines while Cape Verde was the first African nation to commit to ending imports of internal combustion-engined vehicles by 2035.

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18-20.

The competing machines are the most powerful touring cars ever built with a peak power of 500kW – the equivalent of 670bhp – generated by their electric motors.

Kristen Miao, StarTimes Sports Executive Director, said: “We are very excited to partner with PURE ETCR. Motorsports have huge potential in Africa and sports fans there are enthusiastic about new innovative events such as this all-electric touring car championship. With PURE ETCR, StarTimes subscribers will enjoy a thrilling viewing experience.”

Xavier Gavory, PURE ETCR Series Director, said: “We are very pleased to secure this broadcast agreement with StarTimes, which will bring the high-intensity action of PURE ETCR to a huge number of people in Africa.

We know that there are countless numbers of sports lovers in each African country and to be able to introduce PURE ETCR into houses of the continent has the potential to not only create many new motorsport fans, but also to open up millions of people to the possibilities of electromobility.”

Jamie O’Leary, photos Pure ETCR